3 Necessary Components for SEO
SEO can be a perplexing topic. But it can be so much simpler. There are so many people trying to teach SEO that it often seems there is no definitive guide or course on how to do it. Some people rely on some methods, others pursue different ones. Some SEO methods are a complete marketing strategy, others are baseline requirements to make your site crawlable. Some are Google-friendly, others will land you both manual actions and algorithmic penalties in a snap.
In the end, SEO is not only one quick-win tactic. You may think SEO is one strategy, when in reality it s a bigger marketing method that has that one strategy as an essential part. You can only succeed in SEO with all the right components intact. This is a guide to setting up your site correctly for search engines to avoid much harder work later on:
Have a Strong On-Page Structure
Don t ignore this. A lot of the people will give you many tips to make the site indexable by Google – develop with WordPress, have an XML sitemap, submit it in Search Console, and so on – but if your website has a convoluted page structure with no real topic theming, it will be detrimental to your site s ability to rank well in the long run. It is better to set it up right the first time than to have to repair it later on.
Whenever you re setting up your website, be proactive. Categorize different keyword-targeted pages, make the URL structure simple, and make sure the URL, title and H1 tag are strongly focused on the main topic of the page. The site will be much more crawlable, due to its organized structure. It will mean less time and money spent later if you have to fix something.
In addition, when you hire tripleagentdigitalmedia.com/mississauga-seo, it will make their job easier, and their budget will be spent much more effectively, so you expect to see results faster for the same cost.
Bad Website Tech
Did you know that your website builder could be hurting your SEO? You read that right. Whether it s not in line with Google s SEO guidelines, having a mess of cluttered HTML code in its source, or way too much occupying the server resources (i.e. picture filesizes are too much), you could be unaware that your site, tech-wise, is the kind of website that Googlebot doesn t want to lay its hands on.
First, see if your site is performing badly. You can use a speed testing toolsuch as Google PageSpeed Insights, GTMetrix or WebPageTest to measure all aspects of the website s tech performance. The best sites are the ones that have less than 1 MB of data, and load in less than 2 seconds.
Tune up the page, and with the heaviest, most harmful assets out of the way, next you find out if your page builder is still causing problems. If, even on an empty page, the site loading speed is still slow, chances are you re using a platform that s not even SEO-friendly.
The best suggestion is to switch to a site builder that is much faster and SEO-friendlier, such as WordPress or GroovePages.
Make Your Content Make Sense
You don t want your SEO content to be spam. Not only will it make the site look more suspicious in Google s eyes, people won t like reading it. You want your content to be keyword-rich, and yet still high-quality.
A good key to this is to compare your content against the scientific data of the competition. Some website owners who want to do SEO have more time than others. If you value your business time, we recommend hiring a good .
Get Help with SEO Today
Now you know how to lay a solid foundation for the search engines. Get these elements straightened up as much as possible, and the next logical step will be to hire a high-quality content marketing or SEO agency, e.g. , to expand your authority and web presence.